![]() Jacobson, was able to remove the most expensive game pieces, which he then passed to associates who would redeem them and share the proceeds. A subcontracting company called Simon Marketing (a then-subsidiary of Cyrk), which had been hired by McDonald's to organize and promote the game, failed to recognize a flaw in its procedures, and the chief of security, Jerome P. In 2000, the US promotion was halted after fraud was uncovered. McDonald's had a relationship with Simon Worldwide Inc., which was responsible for the distribution of the contest pieces, and the awarding of major prizes. Laws generally forbid a company from administering its own contests, in order to prevent fraud and to ensure that all prizes are given away. Like many merchants, McDonald's offered sweepstakes to draw customers into its restaurants.
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